Past & Current Projects

For my Social Media Research & Practice service learning course hosted by Dr. Anne Oeldorf-Hirsch, we partnered with the iQuilt Plan from Hartford, CT.

As part of a research team, we efficiently conducted research and analyzed their social media platforms in finding what can be polished and improved.

At the end of the term, we proposed our ideas to the executive director, Jackie Mandyck, where our work was taken under consideration and will be utilized for their future social media plan. 

Worked closely with the International Studies Institute of Florence, Italy in creating and developing an editorial plan and an effective social media strategy for the institute's channels to recruit future potential students.

Curated and created the content for the institute's Instagram, TikTok, YouTube and Blog. We had the opportunity to partner with local and international companies such as The Social Hub, Giglio Cooking and Mercato Centrale.

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WordPress Blog: https://dev.internationalflorence.com/about-us/ 

A freelance client of mine where we worked together openly to launch her photography business on Instagram and through a custom made website.

Conducting outside research, I pulled ideas and relative concepts to enhance her current editorial plan in creating a better image for her business. Focusing on consistency of content, engagement, brand image and projected growth, Haley successfully runs and maintains her business today.

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Site: https://haleyquinnphotos.mypixieset.com

New business project for the Communication Processes in Advertising course hosted by Svetlana Kalnova.

Throughout the spring term we proposed a potential business that would succeed on our college campus grounds as concluded from our extensive research and findings. HuskyCab is a student run and employed transportation service for UConn students during the night hours to provide safe and efficient rides. My team and I are furthered our research by adhering to local businesses marketing strategies and applied it to our own tactics.

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Presentation Link: https://docs.google.com/presentation/d/1i6tRdo8VAEwXAS6UzirJfKI7TTz3g1fD5VFIjd1dBlE/edit?usp=sharing

Supervised by Ryan Coles, PhD, and mentored by David Bruno,

a venture builder for the Werth Institute of Entrepreneurship & Innovation at UConn, my team and I founded Scholarly Threads for our venture project presentation.

Discovering a problem, finding a solution and conveying our goal, we successfully founded and created the potential start-up company where students on college campuses can exchange clothing with fellow students to save time and money while also connecting with others and collecting great pieces of clothing! 

Grade: A

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Presentation Link: 

https://docs.google.com/presentation/d/1vlf7d0J5kCHhwTR8gHAEgDZ5oINC2pQxa4r3BhGz2fs/edit?usp=sharing

Started in 2021, filmed and edited personal YouTube projects to experience editing and to practice brand growth.

Original idea was to gain more knowledge of the rising YouTube industry and learn the hardships of producing consistent quality content.

Most recent project includes a trip during my time abroad where I shared travel tips, things to do & places to visit in Morocco. This video received around 5,000 views.

A social media campaign where we, as a group, implemented persuasion techniques through our content for spreading awareness and encouraging students to donate blood around our college campus.

Our blood donation campaign encouraged students to forego donating blood at one of the local blood drives concluded from our survey results.

Take a look out our Instagram! 

Grade: A

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Presentation Link: https://docs.google.com/presentation/d/1YuwGIV3eWO0vHtGUNo_DpLwlW2_Dwk7I_94_gw4f1Mo/edit?usp=sharing

At the University of Connecticut, I lead and managed the instagram account and merchandising of the UConn Book Club as role of the Vice President of Marketing.

Created relevant infographics, captured images of meetings & events, promoted the organization using omnichanneling marketing, and mentored students as marketing chair to assist with new and innovative ideas to expand. 

As a high school senior, I was enrolled in a college Business Administration course through Farmingdale State College hosted by Kristen Cogan.

My partner and I were assigned to research, survey, analyze, segment and collect data for our new business proposal. Our product was called Dessert for Lunch, a trail mix consisted of your favorite candy and snacks to replace other snack mixes marketed in schools.

We created our own product and packaging and gave out samples amongst fellow students which received positive feedback.

Grade: A

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Presentation Link: https://docs.google.com/presentation/d/1Uu0LxDWTBdaC2nsMybx5Kbgz2Pmdy5GhOEo_wHH0bQ4/edit?usp=sharing